Promotional Products & Branded Apparel in Calgary – Fresh Brand Gear

16 Ways Color Affects Your Branding and Marketing

Sep 20

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

Branding 101: What Makes a Brand Powerful

Jun 5, 2025

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

A Marketer's (Tiny) Guide to Promo at Trade Shows

Jan 29, 2025

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...